ABOUT US

Macrae, is a slow fashion brand founded by myself, Rowan Ellis Macrae. The brand is driven by a strong commitment to sustainability, creativity, uniqueness, and transparency. With a passion for beauty and attention to detail, I aim to offer timeless pieces with a purpose that are not just carbon copies of other brands or heavily influenced by current trends.

Mother earth has granted us an abundance of resources to our disposal. It is our commitment, as a society and fashion designers, to respect this. The fashion industry is one of the largest contributors to the detrimental impacts on our earth, and for future generations, we must act now. It starts from large corporation to small businesses. We must be advocates for the right action and educate those who are misinformed! More can be read about our commitment to Mother Earth here.

Transparency is also important to us, ensuring that consumers have an understanding of our production process and ethical practices. We believe that fashion should be sustainable and ethically responsible, while still showcasing creativity within each design. As a brand, we recognise the importance of collaborations with other creatives who share our values. By embracing knowledge from other industry leaders, we can continually improve and evolve our designs through inspiration from others.

More to come soon...