Rooted in Responsibility

Macrae is a slow fashion brand founded by Rowan Ellis Macrae, grounded in the belief that fashion must do better—for people, for the planet, and for future generations. Our commitment is to always consciously create, use ethical production techniques, all built around the idea that beautiful clothes should never come at the cost of the Earth. In a world saturated by fast fashion and trend-chasing, Macrae exists as a counterpoint: intentional, responsible, and rooted in long-term thinking.

Respecting Mother Earth

This is an extremely important topic to us. Mother Earth has given us its beauty and abundance. Resources that sustain, inspire, and nourish. It is our duty as designers and humans to love, nurture, and protect the planet - not just for ourselves, but for those who come after us. Fashion, historically, has too often taken without giving back. We stand with the growing movement that challenges this. Our work — now and into the future — is centred around sustainability, low-impact choices, and accountability in every stage of the design and production process.

Design With Intention

Our pieces are not made to chase trends. They are not made to be worn once. Each Macrae garment is designed with clarity and care: timeless silhouettes, durable construction, and a sense of individuality that doesn’t expire with a season. We believe in making less - but making it better. Our aim is not to flood wardrobes, but to create garments that become lasting parts of your life.

Materials and Methods That Matter

Deliberate with our choices. We work with natural fibres, low-impact dyes, and methods that reflect our values. Wherever possible, we use materials that are compostable, recyclable, or reclaimed. We aim to minimise waste at every stage, from fabric sourcing to shipment packaging and continue refining our approach through research, experimentation, and feedback.

Transparency Always

Transparency is not a trend — it’s a requirement. We believe that every brand, large or small, has a responsibility to be open about their processes. We don’t hide behind vague language or greenwashing. Likewise, we tell you where our materials come from, how our pieces are made, what we’re doing well — and what we’re still working on. As both designer and consumer, we are committed to holding space for honest reflection and measurable improvement.

Creativity Without Compromise

Being sustainable doesn’t mean sacrificing style. In fact, it pushes us to be more creative — more thoughtful, more curious, more adaptive. Every Macrae piece is designed not only to look beautiful, but to be meaningful. Our details are intentional. Our silhouettes carry stories. Our inspiration comes from nature, history, memory, and movement.

In Collaboration With Community

Macrae does not exist in isolation. We believe in collaboration, with artisans, creatives, mentors, and customers who share our values. Community is at the heart of sustainable design. We learn through others, grow through shared knowledge, and evolve through openness. These connections make our practice stronger and more honest.

Progress Over Perfection

We are not perfect. No sustainable brand is. But we are committed—to growth, to learning, and to making better choices every day. Sustainability is not a box to tick; it’s a practice we live by. Every collection, every piece, and every conversation is a chance to do better.

Sincerely,

R